Find The Pain, Then Relieve The Pain

So one of the purposes of this blog is so I can reconnect with people I’ve known in my career.  One of my shortcomings is I’ve been really bad at staying in touch with people.  The good news is, I finally realized this and decided to change it.  So in the past few months I’ve reconnected with a few people that I had met through my training company, Logo

One of those people is Steve Eason.  Steve is from Portland, Oregon.  He’s a good guy.  I got in touch with him a while back when another friend of mine needed some IT help.  I connected him with Steve and it was nice to get back in touch and see what he was up to.

Anyway, Steve has relocated to Raleigh, NC and is doing some work with Internet marketing.  He recently wrote a blog post for Julia Neiman posted here.  He writes about finding your passion, then developing a business around your passion.  He gives some really good steps through how to start a business.

I thought I would add my philosophy to his post.  Once you figure out even the inkling of an idea, in Steve’s post he uses the example of a remote control airplane, it’s time to jump in and get the most important part of your business:  a customer!

You don’t even have to have your idea figured out.  I think many a business dies because it gets caught up in the logistics and minutiae.  People worry about a logo, or letterhead, or business cards, or a web site, or a business license, etc, when really the first thing you should get is a customer.  Find someone who is willing to pay you for your idea.  If your idea is an app for remote control airplane enthusiast, show up at an event and tell everyone you are building the app and would they buy it from you.  Take their money!  Sign them up!  Then go build it!  You may find out your original idea was completely wrong, but now that someone is paying you to create what fits their need, then you get it right.

When I started, I paid someone $2,500 to build me a website, posted it, and signed people up for my class.  My first class I did in New Hampshire I didn’t even have computers yet.  I purchased them from Dell and had them shipped to the class location.  My first students pulled them out of the box and set them up for the first time.  But I paid for the computers with that first class, then the second class bought a couple more, and by the third or fourth class I started making a little bit of money and was able to grow the business from there.

Read Steve’s article.  Feel free to reach out to him if you think he can help you with an idea you have.  Then find a customer and start your business.


2 thoughts on “Find The Pain, Then Relieve The Pain

  1. Thank you for sharing about Steve’s post on my blog. He brought up some great pointers and tips. I invite you to be a guest blogger on my blog Jason, if you speak to young entrepreneurs about starting a business. The information you have in this post is excellent. I like the approach of not sweating the small stuff and just jumping right in. I did that and figured out the artwork and other stuff later.

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